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Issue 21

March 2009  

PCA Market Survey

The Portland Cement Association recently released the results of a homeowner market survey completed in December, 2008.

The survey indicated that 1 in 3 homeowners view concrete as the most environmentally friendly material, compared to wood- or steel-framed construction.

Homeowners reported that the most important characteristics of concrete homes are durability, energy efficiency, low maintenance and mold resistance.

Incredibly, 76% of respondents live in wood-framed homes now, 16% live in concrete or masonry homes. For the first time since 1998, there was a decrease in the likelihood that these homeowners would build their next homes using wood-framed construction.

View the PCA's comments on these findings.

 Earth Sheltered Home

Located in Pinedale, Wyoming, this home was designed using Quad-Lock walls and a Quad-Deck roof.

The most important part of the project was the proper implementation of a green roof assembly designed by Energywise Sustainable Products.

Read the summary on this project. If you have any further questions about this project, you can contact John Hatfield, Regional Sales Manager for the Rocky Mountain Region.

Updated Specification

We've updated our CSI-formatted technical specifications, a document often used by architects. New information added includes:

Pull-out data for fasteners
US Manufacturing Facility
UL fire resistance ratings
Specs for the replacement of rebar with steel fibers

 Introduction to ICFs Webinars

There are lots of people out there who have questions about insulating concrete forms. To aid in demystifying ICF, every two weeks DJ Ketelhut is hosting an online webinar introducing insulating concrete forms.

"The goal of these webinars is really education" says DJ, Quad-Lock's Eastern North America Sales Director. "There is a lot of mis-information out there. Really all we are trying to do is be helpful to people who are interested in this building technology - if it helps sell Quad-Lock, that's great; but the real benefit is boosting the ICF industry."

During these 1-hour presentations, attendees will gain:

A basic understanding of ICF
An understanding of the types of structures you can build with ICF
Knowledge to make a more informed buying decision
Insight into the Quad-Lock difference

Reserve your seat in one of these upcoming webinars.

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Solid, Energy Efficient Solutions

Recently, I read an article about British Columbia's forestry companies' failed attempt to create a 2X4 construction market in China. After having tried for at least 10 years to push their 2X4s into China for home construction, these forestry companies have finally recognized that the Chinese do not want wooden homes. In China, the predominant methods of construction are concrete and brick.

What does that tell us?
It shows that once a market has changed to solid construction methods, this change can not be undone. Even by these forestry giants that have spent millions of marketing dollars, for years, to find alternate markets for their products outside the US and Canada.

And how does that concern us?
Solid (concrete) construction of detached homes has now reached a market share in the US and Canada of about 18% and has been continuously growing from a 3% share in 1993. This growth is irreversible and will continue, probably at an exponential rate.

My prediction is that solid (concrete) construction will have a 50% market share in the US and Canada by 2030 and that ICF construction will be the predominant, solid construction method by then.

At least to my knowledge, there is no other industrialized nation, or even second- or third-world nation where lumber is the predominant construction material. It is also supported by the fact that we all have to recognize now that energy supply is not cheap and eternally endless and that it is our duty to conserve and reduce.

Together, we offer the best solution to construct solid, energy efficient and durable buildings.

Best regards,
Hubert Max Kustermann, CEO

Quad-Lock Accessories Made EASY

My article this month is more of a reminder than a discussion regarding markets, sales or customer service. The Quad-Lock team tries its best to make the buying experience positive - that starts at order entry and continues through the time the shipment hits your customer's job site.

Did you know we continually do research on complementary products to help with your ICF building project? The answer is YES - Quad-Lock has more to offer than just panels, ties, track and corner brackets. Our system-approved line of accessories are available directly from Quad-Lock or our dealer network. These include:

  • ICF bracing & scaffolding systems
  • Damp-proofing & water-proofing systems including peel and stick membranes
  • Ledger brackets and various hangers
  • Window fasteners
  • Rebar chairs
  • Insulbuck window and door system
  • Low expansion foam
  • Hot knives
  • Electrical boxes specifically for ICF construction
  • And more...

Most of these products can be used in conjunction with building an ICF structure and we have tried to make it easy for ONE-STOP-SHOPPING. Quad-Lock's goal is to help provide accessory products and materials to make your project a success. Using the right accessories will help save time, money and labor to ensure a successful outcome.

If you were unaware that Quad-Lock and our dealers carried all these accessory products, I encourage you to contact us or your local dealer for further information.

DJ Ketelhut, Sales Director, Eastern North America

Beyond The Block

Dealer Sales & Product Supply

As a Quad-Lock dealer, you can set yourself and your company apart (and above) the competition by talking to your clients about a "total project solution" that capitalizes on the outstanding energy performance of Quad-Lock products, ALONG WITH other components they'll be purchasing to complete the structure. Perhaps you can even sell those accessories yourself and put a little extra cash in your pocket for your efforts.

So, what does that mean? If as part of your sales conversations, you tell a client they can qualify for LEED points, or maybe that they can save up to 70% of the structure's energy costs by using Quad-Lock products, you're only telling part of the story. Quad-Lock products can be a key component in an efficient and sustainable building design, along with properly installed high efficiency doors and windows and an energy efficient roof system. The result can be the lush LEED point scores and scant energy bills you eagerly suggest in your sales presentation.

So, rather than sell a single product to a client who is likely to need a myriad of additional items, consider learning a bit about some of those other products and systems that coordinate with and enhance Quad-Lock's building systems. You'll be surprised to find that Quad-Lock really does "sell itself" when presented as part of a total, top-to-bottom building package.

To find out you can become the project hero and see some unique uses of Quad-Lock accessories read the full article.

The next edition of Beyond the Block will cover water-proofing materials and radon mitigation systems. Any questions? Contact John Hatfield.

John Hatfield - Regional Sales Manager, Rocky Mountain Region

Economic Stimulus Package

President Obama's economic stimulus package includes roughly $62 billion in investments and tax cuts for renewable energy, infrastructure and green technologies, for example:

  • $6.3 billion for local government energy-efficiency grants
  • $2.25 billion for energy-efficiency retrofits for low-income housing
  • $2.25 billion for the HOME Investment Partners Program to retrofit community low-income housing
  • $5 billion for the Weatherization Assistance Program for efficiency in low-income households.

You can download our Manufacturer's Certification Statement for the Energy Policy Act of 2005 and the American Recovery and Reinvestment Act of 2009 (usually applicable to R-ETRO installations, not new construction). Additionally you can view information about energy efficiency programs in the US and Canada and find other helpful resource links.

We Need Your Help...

Proven Energy Efficiencies

As part of our on-going development of materials to assist in the sale of Quad-Lock, we want to create a library of statistics about structures built with Quad-Lock Insulating Concrete Forms. You can help us by submitting your energy bills, along with the bills from a comparable house in your neighborhood for us to add to our library. When you do this Quad-Lock will pay your highest month's energy bill for your troubles.

Contact us for more information.

Hope you enjoyed reading your Quad-Lock E-Connection. Remember that you need to tell us, if you'd like to receive future issues. It's as easy as entering your email below.

Do you have information on new projects or items of interest in your area? Share it with us and we'll follow-up and make sure it gets previewed in upcoming issues.

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Best regards,
Quad-Lock Building Systems

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